February 24, 2024

Kraken leads the Fintech world with probably the most Twitter followers at 1.4m

The fintech world is busy, with many firms vying for consideration. The preferred exchanges supply the best liquidity, which means they’ve probably the most energetic customers buying and selling on the platform. Kraken is one in all these exchanges and has persistently been ranked as one of many prime 10 exchanges by quantity. Along with its excessive liquidity, the US-based cryptocurrency buying and selling platform additionally boasts a big userbase.

In accordance with StockApps.com, Kraken has the best variety of Twitter followers within the fintech world. As of August seventeenth, 2022, Kraken had 1.4 million followers on the social media platform. This put the alternate forward of its closest rivals, Robinhood and Present.

Kraken has been persistently rising its Twitter following since its inception in 2013. The corporate has used Twitter to supply updates on new options, product launches, and partnerships. In latest months, Kraken has been particularly energetic in selling its newest services and products, equivalent to staking and margin buying and selling.

Kraken’s rising recognition

In accordance with StockApps monetary analyst Edith Reads, “Kraken’s giant Twitter following is a testomony to its recognition and the belief that customers have within the platform. With its industry-leading liquidity and strong characteristic set, Kraken will probably proceed rising its userbase within the months and years to come back.

Kraken has almost 300,000 extra followers than Robinhood, the second most adopted fintech firm on Twitter. Present, a U.S.-based cellular banking platform, is in third place with 552.4K followers. On the identical time, Gemini is fourth with 439.4K followers. Monetary infrastructure platform, Stripe rounds out the highest 5 with 212.2K followers.

See also  42% of Coinbase property in Q1’22 are in Bitcoin

Fintech {industry} evolving

Whereas it’s undoubtedly spectacular that Kraken has amassed such a big following on Twitter, it’s value noting that the majority of its customers are primarily based in the USA. The truth is, over 60% of its userbase is from the US.

This isn’t shocking on condition that the alternate is among the hottest within the nation. Nevertheless, it does imply that its worldwide attain is considerably restricted.

The Fintech {industry} is continually evolving and increasing. Corporations are at all times in search of new methods to succeed in and interact with their goal audiences.

Social media platforms like Twitter present an effective way for firms to attach with their customers and promote their services and products. With its giant userbase and excessive degree of engagement, Kraken is well-positioned to proceed rising its presence on Twitter and different social media platforms.