An app designed to assist customers make knowledgeable decisions in regards to the environmental influence of their weekly meals store has not too long ago celebrated its launch.
Sustained Alternative was created to empower individuals to change into extra acutely aware customers by equipping them with dependable, trusted and correct data. By utilizing the data the app gives, customers could make constructive buying choices to assist the surroundings whereas lessening the worldwide influence of meals manufacturing.
Sustained are on a mission to shut the hole between the will to purchase meals that’s higher for the planet, and having the precise data to make these knowledgeable choices. By analysing the assorted phases of a merchandise’ life, the intuitive platform gives buyers at-a-glance details about how any given product performs in seven key areas of influence, together with land and water use, ocean air pollution and international warming, assigning it a ranking that enables customers to choose decrease influence meals with confidence.
Co-founder of Sustained, Carl Olivier commented: “Sustainability is at its most beneficial when it’s seen, and our app places that visibility straight into the fingers of the patron. We not solely encourage individuals to make higher decisions in terms of the meals they purchase, however hope to encourage companies and types to be open and clear in regards to the sustainable adjustments they’re making.
“We’re delighted to see the response that Sustained Alternative is already receiving from our customers. Our mission is to make the total story of meals extra accessible, and it’s extremely encouraging to see that chime with so many individuals.
“Taking constructive motion is just attainable after we give individuals the precise data and instruments, and I actually consider know-how has the power to empower individuals worldwide to just do this. By way of platforms like Sustained Alternative, we’re serving to to create a sustainable future, and present everybody how they’ll all make a distinction.”
The platform formally launched this February with most UK grocery retail merchandise supported by the platform.
At present out there as a cell app for iOS and Android, with a companion browser extension for Chrome and Safari, Sustained Alternative is about to change into important for acutely aware customers who wish to play their half in lowering the environmental, societal and financial influence meals manufacturing has on our planet.