May 29, 2024

PopEx launches new non-fungible token platform for music enterprise

PopEx launches new non-fungible token (NFT) platform for music enterprise which was based by Matt Bond, the acclaimed performer, songwriter and entrepreneur.

PopEx platform enable artists to mint, promote and commerce particular person NFTs and collections and artists utilizing PopEx to promote royalty shares, band experiences and digital collectibles.

The platform has been constructed on Polkadot, which is the world’s lowest carbon-footprint blockchain and a proportion of all gross sales donated to carbon offset initiatives.

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PopEx obtained backing from a consortium of VCs. Values firm at $40m.

Matt Bond, Founder and CEO, PopEx mentioned, “Through the use of PopEx, artists are capable of freely and inexpensively mint, promote and commerce NFT collections utilizing a blockchain with the world’s lowest carbon footprint.

“Not solely does this present artists with a sustainable, digital extension of the standard merchandise stand, however provides followers new and modern methods to help and interact with their favorite artists and even festivals. This might vary from a standalone digital collectible or an NFT that provides a share of royalties.

“PopEx can change the best way artists are found, enhance how they join with their followers, and finally reshape the complete music business.

“This imaginative and prescient, which empowers artists and their followers in a wholly new and sustainable approach, has backing from a number of the main VCs in Web3 and past.

“That is affirmation of PopEx’s mission. They share our dedication to offering a platform that can enable artists to leverage this expertise to allow their creativity by releasing them to dictate how they form themselves commercially.”

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Yat Siu, Govt Chairman of Animoca Manufacturers and PopEx investor advised LondonLovesTech.com, “In PopEx we see limitless potential for artists to forge significant connections with their followers by way of NFTs.

“This in flip empowers them to keep up inventive independence by discovering new blockchain-enabled methods to commercialise their output.

“In Matt Bond and his staff we’re backing a visionary group who’ve formed an method to altering the music business for the higher by way of a real artists’ perspective.”

Performer, songwriter and entrepreneur, Matt Bond, has launched PopEx, a brand new all-in-one digital collectibles platform, particularly designed for the music business. The platform makes it straightforward for musicians to create and promote non-fungible tokens (NFTs) and different unique objects and experiences, and for followers to personal official, authenticated limited-edition work by their favorite artists and even stakes within the artists’ royalties.

Till now, the NFT house has been difficult for each followers and artists to enter and navigate. The imaginative and prescient behind PopEx is to construct a neighborhood wherein NFTs are extra accessible for everybody. By eradicating the limitations and paywalls usually hooked up to NFTs, PopEx goals to revive nearer relationships between verified artists and their audiences.

For artists, there’s a easy registration course of, following which they can model and personalise their official PopEx profile. The creation – generally known as ‘minting’ – of an NFT is then so simple as importing paintings, which is then robotically processed utilizing the world’s most sustainable blockchain, Polkadot. The NFT will be previewed earlier than being listed on the PopEx market – already a busy digital vacation spot artist-created NFT collections.

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Utilizing PopEx, the character of NFT will also be simply edited. It might be a digital collectible, however by modifying the sensible contract that sits behind the NFT, artists can decide to providing distinctive experiences, tickets, bodily objects and even stakes in artists’ royalties utilizing the expertise, providing very tangible rewards for the dedication to a band.

PopEx has designed the fan expertise to be so simple as doable. They can enroll in seconds with out the requirement for an current crypto pockets or any prior NFT/blockchain expertise – customers want solely provide an e-mail tackle and debit card.

Whereas most NFTs are purchased utilizing cryptocurrency, cost for PopEx merchandise will be despatched utilizing debit card, PayPal and Apple Pay: customers don’t must deal with blockchain transactions, and all purchases are saved secure in a devoted, safe pockets so followers can assessment and share their purchases with associates.

Authenticity of PopEx NFT merchandise is assured. PopEx works straight with artists, document corporations, music publishers, competition organisers, promoters and artist administration corporations to authenticate and confirm all digital collectibles offered on the platform.

In addition to offering artists with extra earnings streams and followers with new methods to interact with their favorite artists, PopEx is donating a proportion of all gross sales to assist fund world carbon discount initiatives by way of its local weather companions Aerial and Senken; it’s additionally enrolled within the Stripe Local weather Program.

The platform itself is constructed on Polkadot, the world’s most carbon-efficient blockchain. Polkadot consumes broadly the identical quantity of energy in a single 12 months (or 36.5 million NFTs) as is used to cost a Tesla as soon as.

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Traders:

The imaginative and prescient for PopEx has been confirmed by vital enterprise capital backing. PopEx has concluded its seed funding spherical. This values the corporate, based in 2021 at $40million (USD).

Backers embody Animoca Manufacturers, the worldwide chief in gamification and blockchain. The corporate has a portfolio of over 340 investments in its mission is to advance digital property rights and decentralised initiatives to assist construct the open metaverse. Different backers embody Shima Capital, UOB Financial institution, Cudos, Outlier Ventures and Tileyard.