February 23, 2024

Virgin Media O2 finds vacation roaming at its highest since 2019, regardless of cost-of-living disaster

European journey is again for summer season 2022, with UK traveller volumes to 10 high locations greater than tripling in comparison with final yr.

That’s based on new anonymised crowd motion information based mostly on connections to the O2 cell phone community in July and the primary three weeks of August.

The information exhibits that Brits are eager to make up for treasured vacation time misplaced over lockdowns, with common weekly roaming volumes for the ten high European locations up 203% in July and August (in comparison with the identical interval final yr).

It will seem that journey is again on the agenda for the primary time in three years, with this summer season’s common weekly numbers simply 11% away from the pre-pandemic averages of 2019.

The anonymised, aggregated information was captured by O2 Movement- which makes use of connections to O2 cellular masts to realize perception into crowd motion tendencies. It was collected from a number of European vacation locations together with Spain, Portugal, France, Greece, and Italy.

Sangria, siestas, and sunshine reigned supreme, with the information revealing that Spain is the most well-liked vacation spot for UK guests for the second yr in a row, with traveller volumes practically tripling to achieve a weekly common of 312,400 (in comparison with France’s 180,000 common).

Spain noticed a 174% enhance in common weekly traveller numbers this summer season in comparison with the identical interval final yr. Nevertheless, Austria and the Netherlands confirmed the best enhance general in common weekly numbers of crowds from the UK. Within the weeks recorded, the 2 locations recorded upswings of 464% and 379% respectively, in contrast with 2021.

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Curiously, Poland dropped two locations down the listing in comparison with 2021 to sixth place this yr, suggesting the post-Covid restoration has been extra centered on hotter vacation locations. Nonetheless, Poland nonetheless skilled a 71% enhance in common weekly traveller numbers on 2021.

The information means that in most European international locations on the listing, journey is but to return to pre-pandemic ranges; with a median 11% lower in weekly travellers in 2022 in comparison with 2019. The one nation bucking this development is Greece, the place the weekly common variety of travellers from the UK has elevated by 14% on pre-pandemic ranges.

The one main community supplier to not deliver again EU roaming charges, Virgin Media O2 has reported a rise within the development for ‘hybrid holidays’ this yr – the place folks mix distant work with their time away to maximise their journeys.

For small enterprise house owners – like 2019 Nice British Bake-Off contestant and entrepreneur Alice Fevronia, who runs small enterprise ‘On The Cake Stand’ – staying linked whereas in Europe is an important.

Commenting on the small enterprise advantages of information roaming in Europe, Alice Fevronia stated, “Managing a enterprise could be tough at occasions, not least when you already know you’ll be occurring vacation quickly. Roaming freely means I can keep linked whereas exploring Europe this summer season with out the trouble of sudden fees on my cellular invoice.

“I’m heading to Malta for my holidays, and since I’m on a small enterprise tariff from O2, I don’t have to fret about lacking necessary emails or posting on socials. I can share content material, preserve clients up to date and even place orders, all whereas sitting on a solar lounger by the ocean!

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“For me, the hybrid vacation is a game-changer. It’s so nice to have the ability to expertise someplace new with out my enterprise struggling.”

Gregg Pearce, Director of SOHO (Small Workplace/Dwelling Workplace) at Virgin Media O2 added, “From working from residence to working from ‘roam’, it’s nice to see journey resume this summer season, and small companies feeling empowered to work from wherever.

“At Virgin Media O2, our choice to not reintroduce roaming charges in Europe is a vital a part of our efforts to improve the UK – and this consists of giving companies of all sizes extra selection in how and the place they work. From enterprise journeys to hybrid holidays and all the pieces in between, we’re enabling our clients to roam freely, fear free, this summer season.”